The Juliette Dubois School of Sewing and Perfumery is a private institution where all enthusiasts of the 'Made in France' craftsmanship are trained

Juliette Espinasse Dubois has had an illustrious career in the luxury industry, marked by the establishment of her brand, July of St-Barth, in 1989 on the island of Saint-Barthélemy. Initially, the brand focused on creating and selling 1000 hats annually. After being based on the island from 1989 to 2001, it expanded internationally by setting up in Spain in 2001 and Switzerland in 2003. The house gained recognition and is now a member of Grasse Expertise.
In parallel, Juliette Dubois created the cosmetics brand July in Grasse and opened a concept store in Grasse specializing in perfumery. She continued her hat creations and ventured into perfume creation after receiving formal training in perfumery. Simultaneously, she pursued her business career in real estate and engaged in charitable activities for children. In 2007, her hat and perfume creations were showcased between the United States and Italy. She then became a lecturer in perfumes and fashion, a consultant, and a perfume expert, eventually launching her JED collection of 25,000 perfumes. Recently, she became the Vice President of the Academy George V while holding the position of President of the Divine Academy and serving as an ambassador for Arts and Culture. Specializing in Haute-Couture and Perfumes, Juliette Espinasse Dubois launched the brands July in Cannes and Juliette Espinasse Dubois Parfums et Couture.
In the realm of fashion and perfumes, notable creations include collaborations such as Shell Beach in 2014 (with Jean François Latty and Jean Charrier). The following year, fragrances like Une Roseraie Française, Patchouli Forever, and Musk Gourmand were introduced. In 2016, Oud Mystérieux and Libre d’Aimer were added to the repertoire. The July St-Barthélemy Les Exclusifs Haute Parfumerie Française collection debuted in 2016, featuring scents like Amour Intense, Neroli Imperial, Larmes Orient, L’homme Amoureux, and Magic Night. In 2019, the fragrance Mirifica was introduced, followed by Jolie Eternelle in 2020 (in collaboration with perfumer Nathalie Feisthauer).
Her significant accomplishments include a fashion show at the New York Fashion Week on September 4, 2019, followed by appearances in Paris Fashion Week twice a year. Since 2020, she has presented fashion shows at various events, including the Paris Fashion Week in February 2020 (at Hotel Westminster), and subsequent events in 2021 and July 6, 2022. Additionally, she participated in the Fashion Week Luxembourg in 2021 and was selected by the Chambre Monégasque de Couture and the Principality of Monaco for the Fashion Week de Monte-Carlo in 2021 (postponed to 2022).
Juliette Dubois organizes and participates in numerous fashion shows in France, including events in Orleans, Nice's Allianz Riviera stadium in 2021, Monte-Carlo Bay in May 2022, and others. Notable appearances in Cannes include a show on Rue d’Antibes with Cannes Shopping Association Commerces in June 2022 and at the Carlton Cannes for the Gala des Etoiles ESM. In Grasse, she hosts weekly and ephemeral fashion shows, including the anniversary show for the July of St-Barth house in August 2020 for its 30th anniversary. Other events include a fashion spectacle on August 18, 2020, and two shows for the Fête de la Rose in 2022.
Juliette Dubois covers prestigious events such as the Cannes Film Festival, Canneseries, events in Monaco, Paris, and the United States. For 2023, she plans to organize fashion shows in Paris, Orleans, Cannes, Los Angeles, Dubai, Marrakech, and the Île de Ré.
As an experienced journalist, editor-in-chief, and publisher for Fashion Art Perfumes Magazine, she conducted interviews with personalities from the world of fashion, art, and music. She published over 20,000 fashion photos and collaborated with magazines like Elle and Gala. On October 28, 2019, she graced the cover of a Russian magazine, accompanied by a three-page article.